Shoddy and Slimey
Introduced random loot box only characters for increased gambling purchase methodology.
Monthly subscription characters were not enough. This is in addition to that.
Used to recommend this game for a decent free to play, a $14 per month subscription for fairly solid pay to play, and anything you spend on top at your discretion as a bonus.
Along with making XP grind worse requiring purchase of tokens, making gold use very high to encourage gold purchases (recent attitude), and now random box heroes in addition to just random gear boxes.
The quality of product, satisfaction of customer and value derived has plummeted steadily and sharply.
The approach has become "squeeze out even more profit from the golden goose". Short-term sociopathic greed over quality and retention.
Dhaarga about MARVEL Future Fight, v3.5.0